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Remember When

by Angie Shortt ('95)

 
   

It’s the guardian, storyteller, and advocate.

The Daily Cougar, formerly known as The Cougar, is the university’s longest-running student organization. Originally created to boost the university, as an arm of the administration, it soon became a vocal critic and guardian of the University of Houston’s spirit for more than seventy years.

The Birth

If you ask the staff of The Cougar in 1934 when the newspaper was born, they’ll tell you that it was October 5, 1934, but it was conceived much earlier. In fact, it was April 6, 1928, that The Cougar was published as the official newspaper of Houston Junior College. Even though its first volume contained only two issues, the paper continued to publish sporadically over the next six years.

But it was in 1934, with the birth of the University of Houston, that The Cougar came into its own. With a large banner headline, The Cougar heralded the opening of the school’s first regular term. In successive editorials, the paper pushed for greater school spirit, attention to the rules, and improved student life.

1948 Daily Cougar Staff

Push for Progress

What’s most interesting is the role The Cougar has played by being a proponent for positive change and enhancements for the university.

One of the earliest examples was when campus crime made its first headline. Citing a buildup of thefts and burglaries, The Cougar called for the creation of a campus police force.

During war time—as rationing kept business growth stunted and advertising revenue low—The Cougar kept publishing, breaking new ground with its first summer issue on June 19, 1942. That issue featured “school spirit is dying” and called for the creation of a band, and later, a fight song. The paper also created a UH Spirit Award, which went to the most spirited campus organization, and sponsored Varsity Varieties, a show used to raise funds for journalism scholarships.


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2008 Daily Cougar Staff

A Cougar Identity

The late 1950s saw an increase in circulation to 6,800 as well as staff growth—six full-time editors, managers, and salesmen and about forty reporters.

The Cougar took small steps in the 1960s to build the publication, like adding arts and entertainment and seeking out more classified ads. In May 1965, The Cougar was approved for a daily press run of four days a week—Tuesdays through Fridays—marking a key milestone in the paper’s lifetime.

Now on a semi-daily schedule, the paper covered more of the campus and started taking a closer look at the administration. About four paid news reporter positions were created to facilitate campus coverage. Reporters were expected to work a six-hour day for about $5.

It wasn’t until March 27, 1978, that the paper went daily with its first Monday edition and the first large “The Daily Cougar” masthead. Editors said that making the paper a true daily was an ultimate goal. By the close of the 1970s, The Daily Cougar had come of age, collecting six All-American ratings by the Associated Collegiate Press.


The Daily Cougar

Advances in computing technology and desktop publishing paved the way for rapid changes to how The Daily Cougar is created. Typewriters were traded for word processors; and by the late 1990s, the paper was created entirely

electronically. Advanced desktop publishing made it possible for The Daily Cougar editors to cost-effectively redesign the newspaper. Over the last decade, the paper’s design has been overhauled five times to match each editor-in-chief ’s vision for the newspaper.

Ten years ago, The Daily Cougar began offering an online version—inviting readers from around the world, especially alumni, to keep in touch with the university. Get your Daily Cougar fix at www.thedailycougar.com.

Daily Cougar, Then and Now

 
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